An Assignment on a Marketing Research Proposal - Free Essay Example

Sample details Pages: 4 Words: 1165 Downloads: 8 Date added: 2017/06/26 Category Marketing Essay Type Case study Did you like this example? ASSIGNMENT ON MARKETING RESEARCH PROPOSAL Table of Content CONTENT Pg No. Executive Summary 3 Background 3 Problem Definition 3 Approach to the Problem 4 Research Design 4 Field/Data Collection 5 Data Analysis 5 Cost and Time 5 Validity and Reliability of Market Research 6 Appendix 7 Reference 8 Executive Summary I have prepared this report proposal on an airline company called Oman Air. In this report you will find a compact profile on Oman Air. In this report I am considered as the market researcher of Sirius Marketing and Social Research Ltd. Here Oman Air has assigned me as their market researcher to find a solution of their problem which is nowadays the airline company is not getting that much response in their issuing of tickets. In this report you will find the data collection methods, broad components of my research problem, data analysis and the full planning of my research methods. Sirius Marketing and Social Research Ltd. is taking Tk 200,000 for doing this research from Oman Air and the company is willing to pay the money to the research company on the basis of the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s goodwill. Background Oman Air can trace its root back to 1970, when Oman International Services (OIS) was established. The company became a civil aircraft ground h andling provider atBeit Al Falaj Airport.In 1972, OIS moved its operations to the new terminal atSeeb International Airport. The company took overGulf Airà ¢Ã¢â€š ¬Ã¢â€ž ¢s Light Aircraft Division in 1977, before establishingAircraft Engineering Divisionin the same year. Swiftly expanding civil aviation industry of Oman led OIS to the building of several facilities à ¢Ã¢â€š ¬Ã¢â‚¬Å" including workshops, hangers and in-flight catering à ¢Ã¢â€š ¬Ã¢â‚¬Å" to provide for the increase in their activity. Oman Air was completely established in 1981. But nowadays the airline company is not getting that much response in their issuing of tickets. For example, even in the last year 2013 they had 70 lakh tickets booked but in this year of 2014 till now they have got only 20 lakh tickets booked. Problem Definition Till now Oman Air has a good reputation but gradually losing their customers is not normal for the company. The possible reasons for losing their customers may be their air hostessà ¢Ã¢â€š ¬Ã¢â€ž ¢s behaviour towards the customers in the flight became bad or is not good as before and the airline company is using old aircrafts which was arising technical issues. Approach to the Problem Nowadays as the company Oman Air is losing customers and having a loss in their company they wanted Sirius Marketing and Social Research Ltd. to find a solution for it. The possible solutions to the problem can be they can re-train the air hostesses to make their behaviour good with the customers. They can use the stored money which Oman Air has for future use and buy new aircrafts or repair the technical problems. Research problems Questions: Don’t waste time! Our writers will create an original "An Assignment on a Marketing Research Proposal" essay for you Create order Is Oman Air using old aircrafts which is unsafe for the customers? H1: Yes they are using old aircrafts which is very unsafe for the customers. H2:No they are not using any old aircrafts which is unsafe for the customers. Are the air hostesses of Oman Air misbehaving with their customers? H1: Yes the air hostesses are misbehaving with the customers H2: No the air hostesses are not misbehaving with the customers. Research Design I am considered as the market researcher of Sirius Marketing and Social Research Ltd. Here Oman Air has assigned me as their market researcher to find a solution of their problem which is nowadays the airline company is not getting that much response in their issuing of tickets. In this report you will find that descriptive research is done to solve this problem. To solve this problem I did a questionnaire survey on the customers of Oman Air. The questionnaire survey was completely based on random sampling. The questionnaire is attached in the appendix. Basically the research is done to make an improvement in Oman Air so that their level of customers will reach to the previous level. Field/Data Collection I am considered as the market researcher of Sirius Marketing and Social Research Ltd. Here Oman Air has assigned me as their market researcher to find a solution of their problem which is nowadays the airline company is not getting that much response in their issuing of tickets. Sirius Marketing and Social Research Ltd. is taking Tk 200,000 for doing this research from Oman Air and the company is willing to pay the money to the research company on the basis of the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s goodwill. To do the research I am using primary research method and doing qualitative questionnaire survey using random sampling. I am also using secondary information to study about the company. Data Analysis To bring a solution to Oman Airà ¢Ã¢â€š ¬Ã¢â€ž ¢s problem after gathering the information or data I used analysis methods like hypothesis, multivariate analysis and etc. After doing the analysis the research will be completed and will be able to present a solution to the company. Cost and Time When talking about cost Sirius Marketing and Social Research Ltd. is taking Tk 200,000 for doing this resea rch from Oman Air and the company is willing to pay the money to the research company on the basis of the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s goodwill and another reason for which the company agreed to pay this amount is that it rather than other companies Sirius Marketing and Social Research Ltd. is wanting less money. The research company will do this research within 2 months and this is very convenient for Oman Air. The research company will keep Tk 120,0000 for their company and will use Tk 80,000 for the research. Validity and Reliability of Market Research Validity and Reliability is very important to maintain for research firms. Here I can show validity and reliability of the primary data which is the questionnaire survey for which I gathered photographs of the interviewer and the customers during the questionnaire and secondary source by showing them from where I collected the data. I chose to collect both primary and secondary data cause primary data is most of the time authen tic as it is always collected for known purpose and secondary data are always easy to collect as they are already collected before. Appendix QUESTIONNAIRE SURVEY FOR OMAN AIR TO THE CUSTOMERS Please give a tick mark on the blank space. Are you happy about Oman Airà ¢Ã¢â€š ¬Ã¢â€ž ¢s service? Yes_ No_ Are the airline giving you enough satisfaction while travelling? Yes_ No_ Is Oman Airà ¢Ã¢â€š ¬Ã¢â€ž ¢s staff behaving welcomingly with you? Yes_ No_ Do you find the price of the flightà ¢Ã¢â€š ¬Ã¢â€ž ¢s ticket efficient? Yes_ No_ While travelling do you find the flightà ¢Ã¢â€š ¬Ã¢â€ž ¢s environment comfortable? Yes_ No_ Do the cruises working in the plane fulfil your necessities while travelling? Yes_ No_ Reference oman air. 1981.oman air. [ONLINE] Available at:https://www.omanair.com/en/. [Accessed 15 May 2014]. oman air. 1981.oman air. [ONLINE] Available at:https://en.wikipedia.org/wiki/Oman_Air. [Accessed 15 May 2014] oman air. 1981.oman air. [ONLINE] Available at:https://en.wikipedia.org/wiki/Reed_Business_Information. [Accessed 15 May 2014]. Malhotra, Naresh K., 2011.Marketing Research. 6 th ed. India: Pearson. 1

Self Esteem Essay - 702 Words

Is too much Self-Esteem bad? Self-Esteem has existed since forever, however, over the years people have seen some inappropriate behaviors on adults than come since their childhood. In the article â€Å"Teaching kids Self-Esteem† by Love Our Children USA, they write â€Å"Good self-esteem is essential to a childs development. It’s the foundation of everything they do, everything they are--it’s the foundation of their future!† Of course helping children build their Self-Esteem is a great push for them to be confident in their acts. In my opinion confidence begins at home and over the years, hopefully, leads you to success. In the article â€Å"Teaching kids Self-Esteem† also shares â€Å"Who they are is a mirror of you!† As if it was telling parents that†¦show more content†¦It is so important to teach our kids that every person has the same value in this world. The author also says â€Å"In The Narcissism Epidemic, co-written with Keith Campbell, Twenge blames the growth of narcissistic attitudes on a range of trends - including parenting styles, celebrity culture, social media and access to easy credit, which allows people to appear more successful than they are.† This all resumes with what we started if we do not build our children self-esteem the correct way this with the years can become a problem, then he/her would suffer from other people not wanting to hang out with them. In the article â€Å"Does confidence really breed to success† the author claims â€Å"Whats really become prevalent over the last two decades is the idea that being highly self-confident - loving yourself, believing in yourself - is the key to success. Now the interesting thing about that belief is its widely held, its very deeply held, and its also untrue. It is important not to confuse high self-esteem and narcissistic comportation. 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Self-esteem has captivated the interest of psychological researchers and the whole of society. â€Å"This academic preoccupation is substantially matched by interest among the public at large, and not just among those people, doctors, teachers and social workers who might be expected to show a professional interest in the human psyche. In their everyday lives people routinely treat the notion of self-esteem

Essay on Behaviorism Modern Applications - 1240 Words

Behaviorism is the study of human behavior and is based on the belief that all human behavior is learned. Behaviorism evolved during the 19th century and took hold in the early years of the 20th century. Notable behaviorists include Albert Bandura, Ivan Pavlov, B.F. Skinner, Edward Lee Thorndike, Edward C. Tolman, and John B. Watson. These men opposed the study of consciousness believing that psychology should instead focus on only what could be seen, heard, or touched. The result was a science of behavior that viewed human beings as machines (Schultz Schultz, 2008). This paper offers a discussion of the evolution of behaviorism, the contributions of Albert Bandura, and the impact of behaviorism on modern psychology and life in the 21st†¦show more content†¦He received his bachelor’s degree in Psychology from the University of British Columbia in 1949. He then continued on to the University of Iowa, where he received his Ph. D. in 1952. 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IKEA background info free essay sample

IKEA is a Swedish company which sells affordable furniture and is famous for their D. I. Y furniture. They are the largest furniture retailer in the world and currently operates in 38 countries with a total of 332 stores. IKEA’s concept is to make use of unwanted woods and transform them into useful furniture, resulting in an affordable yet stylish product. They are also well known for their delicious food served in their restaurant which is located in their store. Ingka Holding, which belongs to the founder of IKEA, Mr. Kamprad, consists of a 5 person executive committee and holds majority of the stores worldwide. The remaining stores were owned by franchise companies. Scope and Reasons for international operations IKEA’s aim is to globalize their company in order to gain popularity and earn more profit. The first store they opened was in Sweden. After which, they decided to expand their stores in neighboring countries like Norway and Denmark to monitor the situation before further expanding their company. We will write a custom essay sample on IKEA background info or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With rising success and popularity in their products, they further expand their stores all around the world. Among all the countries, Germany brought them the highest profit. Furthermore, every company will go through the product life cycle process. The last stage of the cycle also known as the declining stage will cause a company’s revenue to decrease. Therefore, it is important for IKEA to introduce their products in other foreign markets in order to start the product life cycle all over again. Building the company’s image is also important for IKEA to earn revenue. By setting up stores all around the world will definitely help build the company’s image. It is not profitable at the initial stage. However, once the image is built, earning revenue will be a piece of cake. Making use of labor from different countries can also benefit the company. Labor varies from country to country and may be cheaper to hire in some countries. By setting up factories in such countries will cut down the production cost of IKEA. Strategic goals and choice of entry modes Strategic goals Entry modes -Franchising Companies interested in franchising with IKEA are required to pay 3% of their yearly sales to IKEA and are responsible to construct their own IKEA store. Rights will only be given if that particular country do not have any existing stores. Acting as a franchisor will allow IKEA to have more time to manage their own stores and at the same time globalize their company with least effort. Advantages of franchisor- Lower risk and low costs. Publicize company. Low commitment. Disadvantages of franchisor- Limited control over franchised stores, Lack of quality control. -FDI (Foreign Direct Investment) Direct ownership of a store in a particular country. Can occur by obtaining existing entity or setting up a new enterprise. -Obtaining existing entity, it is a fast way for IKEA to enter foreign market but requires costly negotiation. Legal requirements in certain country may prevent foreign ownership. -New enterprise. It is also a fast way for IKEA to enter foreign market but it is very costly, risky and complex. However, it provides greatest degree of control and highest profit. Company will usually choose this entry mode when it is too expensive to obtain existing entity. Advantages and disadvantages for FDI Ad- Good knowledge of local market and competitors, able to access problems immediately, greatest control over product quality and management. Disad- Costly and high risk, Legal rights issues, requires high commitment in order to manage the company. Problems and challenges in different locations.